The aim of the conference is to create synergies between international project leaders from various sectors, and destinations which are in the process of reorienting their tourism offer, in order to consolidate themselves by making culinary and creative tourism a lever for sustainable development, as well as to generate new networking opportunities.

To do this, the program will be composed of interventions by international representatives of the public and private sectors, who will share their points of view and experiences, based on empirical knowledge.

Indeed, the added value of this conference is that the participants and speakers will reflect the sustainable tourism ecosystem made of institutional representatives, international experts and entrepreneurs as well as project leaders who have benefited from support for the co-creation of experiences within the framework of The Culinary Route of Tunisia.

The focus will therefore be practical and interactive in order to obtain concrete results at different scales:
- the demand: Who are these new travelers?
- the experiences: How to cocreate authentic – creative – and marketable experiences?
- the commercialization: How to market unrepeatable experiences through B2C and B2B?
- the destinations: How to “use” culinary and creative offer to (re)invent a destination?
- the international networks: How to create synergies through international partnerships?
In addition to these panels, a session will be exclusively dedicated to one-to-one networking. Creative experiences will be proposed previous or in extension to the conference.

The conference is organized within the frame of the Culinary Route of Tunisia, a project implemented within the “Promotion of Sustainable Tourism program”, driven by the Ministry of Tourism of Tunisia with the support of GIZ and financed jointly by the German Federal Ministry for Economic Cooperation and Development (BMZ) and the European Union as part of its program “Tounes Wijhetouna” (2019-2025).